Oh, Snap!

A must read for the thesis: D.I.Y. Design It Yourself

Adding fuel to the D.I.Y. fire—there is an awesome AIGA article discussing the pros and cons of D.I.Y. design between Ellen Lupton (for) and Steven Heller (against).

I've been reading books from both of these designer/writers and their opinions have contributed much to my understanding of GD history and criticism. But to see them go head-to-head on this topic is truly fascinating. I think as a GD professional, I was once in Heller's court, arguing that the proliferation of “amateur design” would dilute my value as an expert in my field. There is a level of fear that exists, but is that simply a level of insecurity? Since when did sharing knowledge/skill become a bad thing? Heller himself is author and editor of numerous AIGA essays and design books, all which serve to enhance understanding and appreciation of our field. Why then, would that attitude not extend towards the use of graphic design by and for the the general public?

And that is where Lupton’s got me swayed: “Perhaps our credibility shouldn't come from design’s elite status, but rather from its universal relevance to daily life. Not everyone is a design “professional,” a person dedicated to solving complex problems and carrying out large, capital-intensive projects. But everyone can design elements of their own life, from their personal business cards or letterheads to their own flyers and wedding invitations. …Visual literacy is good for design: when people experience the power of typography and images first-hand, they can better understand design that is produced at the highest level.”

Oh, snap.